September 1st 2018 marked the day Bitz saw the light for the first time. The beautiful weather and natural environment of Stellendam offered a unique vibe for the first edition of the Wild van Geest festival.
Let’s look into the experience of the attendees and the Wild van Geest organizers.
As the day started flyers valid for beers were handed out to attendees in two batches: one at the beginning of the day and the rest approaching the end.
This flyer had instructions in the back to download the app, get tokens, order and pick up at the bar. Simple as that!
The goal of this pilot was to validate the following assumptions:
As the day went on and the beers were served both assumptions were put to test. While we talk to people and watch them interact with the app by themselves no one seemed to have any issues.
However it was after the festival that through customer interviews we could validate what in the moment was evident. The results were beyond positive.
Let’s take a look:
The ordering process within the app was easy, they are willing to use it at another festival, buy their tokens with it and tell their friends about it.
Let’s also watch what one of the attendees had to say about it 👇
Customer experience using Bitz
The experience of the Wild van Geest organization was also a top priority for us. Our main assumption for this pilot on their perspective was:
Can we provide relevant insights to the organizer about customer behaviour?
Here we can see the following:
This was a weekend to remember for us as a team and a big milestone for Bitz. The main learnings from this first pilot are:
Oh, and we can’t just say goodbye without a team pic and some dance moves :)
See you in the next one!
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